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PROMPT.mba from Audience Strategies

PROMPT for Brands (eBook)

PROMPT for Brands (eBook)

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** EXPANDED and UPDATED version coming 21st May - the latest of your lifetime free updates **

 

Your Brand's AI Advantage Starts Here

"PROMPT for Brands" is your definitive guide to leveraging the transformative power of AI language models like ChatGPT to take your brand to new heights. Written by David Boyle and Richard Bowman, this book is part of the groundbreaking PROMPT series, which includes titles for Fashion Retail, Movies & TV, Musicians, Podcasting, Startups, and Real Estate Marketing.

Part 1 sets the stage, explaining what language models are, their core capabilities, and how to apply them effectively using the "4 Ps" framework (preparation, prompting, process, proficiency). You'll also learn strategies for handling common challenges.

In Part 2, the book dives into practical applications tailored to the world of branding. Discover techniques for audience understanding, market segmentation, competitive analysis, brand development, marketing and content planning, innovation and naming, and even navigating legal issues. Real-world case studies illustrate the game-changing potential of these tools.

Throughout, the book emphasizes the synergy between human creativity and AI capabilities, the importance of ethical use, and the need for continuous learning. It's not about replacing human ingenuity, but rather using language models as a powerful catalyst for your brand vision.

David Boyle and Richard Bowman bring decades of experience in marketing, consumer insights, and AI application to provide authoritative, actionable guidance. Whether you're a seasoned brand manager or an entrepreneur building a brand from scratch, "PROMPT for Brands" will help you strategize, create, and innovate with greater efficiency, impact, and enjoyment.

Join the AI revolution and take your brand to the next level with "PROMPT for Brands." For a free ebook version and regular updates as the technology evolves, simply email the authors.

 

The PROMPT book series includes

  • PROMPT for Fashion Retail
  • PROMPT for Movies & TV
  • PROMPT for Musicians
  • PROMPT for Real Estate Marketing
  • PROMPT for Podcasts & Spoken Word Audio
  • PROMPT for Startups

 

About the Authors

David Boyle, Richard Bowman, and the Audience Strategies team are pioneers in using AI language models to revolutionize work across industries. With their deep expertise, they've empowered major brands to rethink processes, upskill teams, and blaze new trails in AI-powered productivity. Their PROMPT framework has become the gold standard for applied AI in business.

 

Where to start?

All books contain the same lessons and guidance in a standard Part 1. Which book has the best set of worked examples in Part 2? PROMPT for Brands is a great starting point that is applicable to most organizations, even those that don't consider themselves as 'brands.' Starting with PROMPT for Brands provides a broad set of examples that can be applied to any industry. However, if your industry has a specialized book available, it would be best to start there, of course. 

 

What you get

  • A zip with PDF, EPUB (which includes Apple iBooks) and Kindle file.
  • The chance to ask questions in an upcoming readers’ webinar in your timezone.
  • Free regular updates for life.
  • A 75% discount on other books in the series. Think of it as joining the family.
  • A money-back guarantee. No questions asked.

 

Want a physical copy?

Soon available on Amazon. We'll put the link here when it is ready!

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Praise for PROMPT

“... A must-have for any brand manager or marketing professional looking to use Al to improve their efforts. Don't miss out on this valuable resource …”
- Stan Sthanunathan, Retired Executive Vice President of Consumer and Market Intelligence, Unilever. CEO of i-Genie.ai

“... ChatGPT may turn out to be the most significant news event of 2022. If I'm right, then kudos to marketing mavens Richard Bowman and David Boyle for producing the first book on the topic. I read it over a long airplane ride this weekend, and it crystallized my thinking about what makes this technology revolutionary …”
- Alan Murray, CEO and Editor, FORTUNE

"... If you want to own your destiny for the next 10, 20 or 30 years, you better know a little bit about generative AI - this is a really great, instructive book …"
- Vala Afshar, Chief Digital Evangelist, Salesforce

"... ChatGPT is here and the floodgates are open! The marketing world needs this book right now to steer us through the next chapter in strategic brand growth …"
- Sam Coates, Head of Data & Analytics, Ogilvy

“... This is the book I recommend you buy and download to understand how to use Chat GPT … it’s really really great. Lots of detail, easy to follow and all the use cases you need for marketing. These folks have a proper marketing background but if you don't, it will STILL be useful. They clearly poured our hearts into this book …”
- Colin Lewis, Senior Marketer and Columnist, Marketing Week

“... The future is here, but not everyone is ready. You can guarantee you stay ahead of the curve with this fantastic new book on how to properly prompt the latest Al technology to ensure you get the most out of ChatGPT …”
- David McRaney, Science Journalist and Bestselling Author of 'How Minds Change' and ‘You Are Not So Smart'

"... Prompt gives you the confidence to perform Tarzan Economics, and reach out to the new vine of AI marketing tools that maintain competitiveness, and keep you in the game …"
- Will Page, author of Tarzan Economics and former Chief Economist of Spotify and PRS for Music

“… If you’re a marketer, a small business owner, a creator, or ... well, anyone, really, you need to clear your reading queue, clean off your bedside table, and dive in …”
- Alistair Croll, Author of Lean Analytics and Just Evil Enough (upcoming), a subversive marketing playbook for the attention economy

More praise from The Guardian, Harvard University, ESOMAR and more here.