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PROMPT for Real Estate Marketing (eBook)

PROMPT for Real Estate Marketing (eBook)

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** EXPANDED and UPDATED May 2024 - the latest of your lifetime free updates **

Unlock the Door to Real Estate Marketing Success with AI

"PROMPT for Real Estate Marketing" is your master key to harnessing the revolutionary power of AI language models like ChatGPT to unlock new levels of success in your real estate marketing career. Written by David Boyle, Richard Bowman, Simon Jacobs, Holli Beckman, and Mike Whaling, this book is part of the trailblazing PROMPT series, which includes titles for Fashion Retail, Movies & TV, Musicians, Podcasting, Startups, and Brands.

Part 1 lays the groundwork, explaining what language models are, their strengths and limitations, and how to apply them effectively using the "4 Ps" framework (preparation, prompting, process, proficiency). You'll also learn strategies for overcoming common hurdles.

In Part 2, the book dives into practical applications tailored to the unique landscape of real estate marketing. Discover techniques for audience understanding, competitive analysis, developing targeted marketing strategies, content planning and social media, resident relations and brand development, innovating new amenities and services, and even navigating legal issues. Case studies bring these strategies to life.

A central theme is the collaboration between human ingenuity and AI capabilities - these tools are not a substitute for human expertise but rather a powerful amplifier. The book also emphasizes the importance of ethical AI use and the need for continuous learning and experimentation.

The authors bring decades of experience in marketing, consumer insights, and AI application to provide expert, actionable guidance. Whether you're a seasoned real estate marketer or just starting out, "PROMPT for Real Estate Marketing" will help you work smarter, faster, and with more creativity and impact.

Embrace the AI revolution and take your real estate marketing to new heights with "PROMPT for Real Estate Marketing." Email the authors for a free ebook and regular updates as the AI landscape evolves.


The PROMPT book series includes

  • PROMPT for Fashion Retail
  • PROMPT for Movies & TV
  • PROMPT for Brands
  • PROMPT for Musicians
  • PROMPT for Podcasts & Spoken Word Audio
  • PROMPT for Startups


About the Authors

David Boyle, Richard Bowman, Simon Jacobs, Holli Beckman, Mike Whaling, and the Audience Strategies team are at the forefront of using AI language models to transform work across industries. Through their innovative PROMPT framework, they've helped major companies redesign workflows, upskill teams, and pioneer new ways of working. With Audience Strategies, they're on a mission to make work better, quicker, and more enjoyable through the power of AI.


Where to start? 

All books contain the same lessons and guidance in a standard Part 1. Which book has the best set of worked examples in Part 2? PROMPT for Brands is a great starting point that is applicable to most organizations, even those that don't consider themselves as 'brands.' Starting with PROMPT for Brands provides a broad set of examples that can be applied to any industry. However, if your industry has a specialized book available, it would be best to start there, of course. 


What you get

  • Instant download of the eBook.
  • The chance to ask questions in an upcoming readers’ webinar in your timezone.
  • Free regular updates for life.
  • A 75% discount on other books in the series.
  • A money-back guarantee. No questions asked.


Want a physical copy or Kindle copy? Available on Amazon here


Financial constraints shouldn't limit access to knowledge. If you find yourself unable to purchase our books for any reason, please don't hesitate to reach out via chat. We'll happily provide you with a complimentary copy, ensuring everyone has the opportunity to benefit.

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Praise for PROMPT

“... A must-have for any brand manager or marketing professional looking to use Al to improve their efforts. Don't miss out on this valuable resource …”
- Stan Sthanunathan, Retired Executive Vice President of Consumer and Market Intelligence, Unilever. CEO of

“... ChatGPT may turn out to be the most significant news event of 2022. If I'm right, then kudos to marketing mavens Richard Bowman and David Boyle for producing the first book on the topic. I read it over a long airplane ride this weekend, and it crystallized my thinking about what makes this technology revolutionary …”
- Alan Murray, CEO and Editor, FORTUNE

"... If you want to own your destiny for the next 10, 20 or 30 years, you better know a little bit about generative AI - this is a really great, instructive book …"
- Vala Afshar, Chief Digital Evangelist, Salesforce

"... ChatGPT is here and the floodgates are open! The marketing world needs this book right now to steer us through the next chapter in strategic brand growth …"
- Sam Coates, Head of Data & Analytics, Ogilvy

“... This is the book I recommend you buy and download to understand how to use Chat GPT … it’s really really great. Lots of detail, easy to follow and all the use cases you need for marketing. These folks have a proper marketing background but if you don't, it will STILL be useful. They clearly poured our hearts into this book …”
- Colin Lewis, Senior Marketer and Columnist, Marketing Week

“... The future is here, but not everyone is ready. You can guarantee you stay ahead of the curve with this fantastic new book on how to properly prompt the latest Al technology to ensure you get the most out of ChatGPT …”
- David McRaney, Science Journalist and Bestselling Author of 'How Minds Change' and ‘You Are Not So Smart'

"... Prompt gives you the confidence to perform Tarzan Economics, and reach out to the new vine of AI marketing tools that maintain competitiveness, and keep you in the game …"
- Will Page, author of Tarzan Economics and former Chief Economist of Spotify and PRS for Music

“… If you’re a marketer, a small business owner, a creator, or ... well, anyone, really, you need to clear your reading queue, clean off your bedside table, and dive in …”
- Alistair Croll, Author of Lean Analytics and Just Evil Enough (upcoming), a subversive marketing playbook for the attention economy

More praise from The Guardian, Harvard University, ESOMAR and more here.