PROMPT Webinar

PROMPT Webinar

The webinar is an introductory guide on how to use the advanced language model, ChatGPT, to fast-forward market research and strategic planning for your brand.

The webinar was led by PROMPT's authors David Boyle and Richard Bowman. They walked through the process of using Chat GPT to segment audiences, identify customer needs, and generate new and innovative ideas for your brand. Whether you're a marketer, a growth strategist, or a startup founder, this webinar will provide you with the tools and techniques you need to take your brand to the next level. Check it out to discover how Chat GPT can revolutionize the way you approach market research and growth planning.

The slides are here

In this webinar, David and Richard demonstrated how ChatGPT can be used to quickly generate ideas and segmentation analysis, as well as create brand positioning and startup ideas. They highlighted the value of using ChatGPT as a way to shortcut and fast forward market research and improve the use of marketers' time. They also noted that ChatGPT can enable audience strategy work to be done for many more brands than in the past and that it will enable more brands to get the level of brand and audience thinking that was previously only available to large brands.

They discussed:

  • ChatGPT can be used as a shortcut or fast forward for market research by providing quick answers with the right prompts.
  • It can be used to focus on more creative tasks by editing down or iterating on GPT's suggestions.
  • ChatGPT can be used to think about brands, projects, or countries that would not have received as much attention in the past.
  • How ChatGPT is like an electric bike for the mind
    It is important to give feedback and be specific with prompts as it may fail on its first try.
  • ChatGPT is not reliable for recent facts or current news as its dataset is limited to mid-late 2021.
  • It can be used to think about audience segments and needs in different regions and languages.
  • Iterating from simple to detailed prompts is essential to get the best outcome, but it is also possible to use more complex prompts straight away.
  • It is important to be cautious when using ChatGPT for quantifying segments or sizing them as it might not be accurate.
  • ChatGPT is best used as inspiration and brainstorming tool, but it should not replace other research methods such as focus groups or quantitative research.

Overall, we hope that this inspires you to get stuck in and acts as a springboard to encourage you to test the tool and find its limits within your specific markets and languages.

Back to blog

Leave a comment