About the authors

David Boyle

David has 20+ years of experience using technology to develop audience intelligence and strategy capabilities in the creative industries. His work has changed the culture and economics of the world’s most prestigious entertainment and luxury brands, including EMI Music, HarperCollins Publishers, BBC, MasterClass and Harrods. David runs Audience Strategies, an agency that helps brands use a deep understanding of their audiences to drive growth.

David co-wrote the PROMPT series of books on how people can practically use language models in their work. He has worked with marketers, CEOs, strategists, market researchers, innovation experts, psychotherapists, screenwriters, songwriters, creative writers and many more people on this. And he has trained many of the largest companies in the world.

What I'm thinking, seeing, listening to and working on

Richard Bowman

Richard has 15 years of experience in the FMCG, media and entertainment industries. He has designed and delivered consumer segmentations and innovation plans for some of the world's biggest brands. Richard works with the team at Audience Strategies and also runs This Is Insight, a consumer and market research and data consultancy to help brands grow.


Simon Jacobs

Simon Jacobs brings a wealth of experience in the music, television, and retail industries, Simon has a strong background in performance measurement and segmentation. Simon oversaw insight and reporting at BBC Studios, contributing to the success of renowned brands like Doctor Who, Top Gear, and BBC Earth. He’s a co-founder at Audience Strategies.


Louisa Livingston

Louisa Livingston has worked in large corporations and smaller brands for 20+ years, developing Insight, CRM and Data teams that support growth. Developing award-winning research projects and teams she brings a passion for fashion and past experience in companies like Harrods, Hachette and EMI Music. Now a co-founder of Audience Strategies, she supports clients in understanding and growing their audiences.


Charlie Palmer

Charlie Palmer spent 20 years in TV and radio, beginning his career at the BBC before moving on to Channel 4. During his time with the two companies, Charlie played a pivotal role in the launch and growth of iconic brands such as BBC Radio 1Xtra, Misfits, The Inbetweeners and Black Mirror. As Managing Editor for Channel 4’s streaming service, Charlie’s expertise in bringing new technologies into the mainstream was leveraged to drive record growth for the business. Charlie now directs his passion for brand building into Haus of Nige, a fashion label he first dreamt about when he was 15 years old (and called Nigel).


Ben Robins

Ben Robins brings over 25 years of expertise in media research to his role as the founder of ‘Sound Insights’, a cutting-edge research consultancy dedicated to elevating audio content. Through a strategic partnership with Audience Strategies, his consultancy delivers pivotal insights and guidance to optimise audience engagement and content creation. Ben has played a crucial role in guiding major audio players such as Audible, BBC World Service, and NPR, helping them to deeply understand their listeners' needs and inspiring creatives through research to innovate the next captivating listening experience.


Ray Tarantino

Ray Tarantino is a serial entrepreneur and startup maverick with over 20 years of experience in marketing, human connection, and innovation. His diverse career spans music, photography, and software development, equipping him with a unique perspective on the challenges faced by founders. As a college dropout turned successful entrepreneur, Ray understands the unconventional path many founders take and the resilience required to transform setbacks into opportunities. He brings his passion for marketing and human connection to his work, helping startups navigate the rollercoaster ride of triumphs and rejections. Ray's unconventional approach to life and business is a breath of fresh air in a world of clichés.


Adam Peruta

Adam Peruta is an associate professor at the S.I. Newhouse School of Public Communications at Syracuse University. He is the program director for the M.S. program in Advanced Media Management which aims to put students at the intersection of media, technology and business. He teaches courses in emerging technologies, product development, UI/UX design, web development and media entrepreneurship.