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PROMPT for Podcasts and Spoken Word Audio (eBook)

PROMPT for Podcasts and Spoken Word Audio (eBook)

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** Launched May 2024 **

Your AI Co-Host for Podcasting Success

"PROMPT for Podcasts & Spoken Word Audio" is your ultimate guide to harnessing the game-changing power of AI language models like ChatGPT to elevate your podcasting and audio content creation. Written by Ben Robins and the Audience Strategies team, this book is part of the innovative PROMPT series, which includes titles for Fashion Retail, Movies & TV, Musicians, Startups, Real Estate Marketing, and Brands.

Part 1 sets the foundation, explaining what language models are, their strengths and limitations, and how to apply them effectively using the "4 Ps" framework (preparation, prompting, process, proficiency). You'll also learn strategies for overcoming common pitfalls.

In Part 2, the book dives into practical applications tailored to the unique needs of podcasting and spoken word audio. Discover techniques for audience understanding, creative development, marketing and promotion, production and performance, pitching and selling, and even navigating legal issues. Case studies and examples bring these strategies to life.

A central theme is the collaboration between human creativity and AI capabilities - these tools are not a replacement for human ingenuity but rather a powerful amplifier. The book also stresses the importance of ethical AI use and the need for continuous learning and experimentation.

Ben Robins and his co-authors bring extensive experience in media research, consumer insights, and AI application to provide expert, practical guidance. Whether you're a seasoned podcaster or just starting out, "PROMPT for Podcasts & Spoken Word Audio" will help you create, produce, and promote your audio content with greater efficiency, impact, and enjoyment.

Embrace the AI revolution and take your podcasting and audio content creation to new heights with "PROMPT for Podcasts & Spoken Word Audio." Email the authors for a free ebook and regular updates as the AI landscape evolves.


The PROMPT book series includes

  • PROMPT for Fashion Retail
  • PROMPT for Movies & TV
  • PROMPT for Musicians
  • PROMPT for Real Estate Marketing
  • PROMPT for Brands
  • PROMPT for Startups


About the Authors

Ben Robins and the Audience Strategies team are at the vanguard of using AI language models to transform work across industries. Through their groundbreaking PROMPT framework, they've helped major companies redesign workflows, upskill teams, and innovate new ways of working. With Audience Strategies, they're on a mission to make work better, quicker, and happier through the power of AI.

Where to start?

All books contain the same lessons and guidance in a standard Part 1. Which book has the best set of worked examples in Part 2? PROMPT for Brands is a great starting point that is applicable to most organizations, even those that don't consider themselves as 'brands.' Starting with PROMPT for Brands provides a broad set of examples that can be applied to any industry. However, if your industry has a specialized book available, it would be best to start there, of course. 


What you get

  • Instant download of the eBook.
  • The chance to ask questions in an upcoming readers’ webinar in your timezone.
  • Free regular updates for life.
  • A 75% discount on other books in the series.
  • A money-back guarantee. No questions asked.


Want a physical copy or Kindle copy? Available on Amazon here


Financial constraints shouldn't limit access to knowledge. If you find yourself unable to purchase our books for any reason, please don't hesitate to reach out via chat. We'll happily provide you with a complimentary copy, ensuring everyone has the opportunity to benefit.

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Praise for PROMPT

“... A must-have for any brand manager or marketing professional looking to use Al to improve their efforts. Don't miss out on this valuable resource …”
- Stan Sthanunathan, Retired Executive Vice President of Consumer and Market Intelligence, Unilever. CEO of

“... ChatGPT may turn out to be the most significant news event of 2022. If I'm right, then kudos to marketing mavens Richard Bowman and David Boyle for producing the first book on the topic. I read it over a long airplane ride this weekend, and it crystallized my thinking about what makes this technology revolutionary …”
- Alan Murray, CEO and Editor, FORTUNE

"... If you want to own your destiny for the next 10, 20 or 30 years, you better know a little bit about generative AI - this is a really great, instructive book …"
- Vala Afshar, Chief Digital Evangelist, Salesforce

"... ChatGPT is here and the floodgates are open! The marketing world needs this book right now to steer us through the next chapter in strategic brand growth …"
- Sam Coates, Head of Data & Analytics, Ogilvy

“... This is the book I recommend you buy and download to understand how to use Chat GPT … it’s really really great. Lots of detail, easy to follow and all the use cases you need for marketing. These folks have a proper marketing background but if you don't, it will STILL be useful. They clearly poured our hearts into this book …”
- Colin Lewis, Senior Marketer and Columnist, Marketing Week

“... The future is here, but not everyone is ready. You can guarantee you stay ahead of the curve with this fantastic new book on how to properly prompt the latest Al technology to ensure you get the most out of ChatGPT …”
- David McRaney, Science Journalist and Bestselling Author of 'How Minds Change' and ‘You Are Not So Smart'

"... Prompt gives you the confidence to perform Tarzan Economics, and reach out to the new vine of AI marketing tools that maintain competitiveness, and keep you in the game …"
- Will Page, author of Tarzan Economics and former Chief Economist of Spotify and PRS for Music

“… If you’re a marketer, a small business owner, a creator, or ... well, anyone, really, you need to clear your reading queue, clean off your bedside table, and dive in …”
- Alistair Croll, Author of Lean Analytics and Just Evil Enough (upcoming), a subversive marketing playbook for the attention economy

More praise from The Guardian, Harvard University, ESOMAR and more here.