PROMPT for Analytics and Data Science (eBook)

** Launched September 2025 **

Your AI Partner for Data-Driven Excellence

"PROMPT for Analytics and Data Science" is your essential guide to harnessing the transformative power of AI language models like ChatGPT to revolutionise your analytical work. Written by David Boyle and Simon Jacobs, this book is part of the cutting-edge PROMPT series, which includes titles for Fashion Retail, Movies & TV, Musicians, Podcasting, Real Estate Marketing, Startups, and Brands.

Part 1 lays the groundwork, explaining what language models are, their core capabilities, and how to apply them effectively using the "4 Ps" framework (preparation, prompting, process, proficiency). You'll also learn strategies for navigating common challenges and developing the right mindset for human-AI collaboration.

In Part 2, the book dives deep into practical applications tailored to the world of data analytics. Discover techniques for exploratory data analysis, predictive modelling, clustering and segmentation, statistical testing, and insight communication. The book emphasises the critical distinction between language models' conceptual understanding and computational capabilities, providing frameworks for when to use Code Interpreter versus hybrid approaches.

Throughout, the book highlights the synergy between human analytical expertise and AI capabilities, the importance of rigorous verification, and the need for continuous learning. It's not about replacing human analysts, but rather using language models as powerful amplifiers that make analytical work better, quicker, and more enjoyable.

David Boyle and Simon Jacobs bring their extensive experience in audience intelligence, data strategy, and AI innovation to provide authoritative, real-world guidance. Whether you're a seasoned data scientist or an analyst looking to enhance your capabilities, "PROMPT for Analytics and Data Science" will help you transform how you extract insights and drive decisions with greater efficiency and impact.

Join the AI revolution and elevate your analytical practice with "PROMPT for Analytics and Data Science." For a free ebook version and regular updates as the technology evolves, simply email the authors.

The PROMPT book series includes

• PROMPT for Fashion Retail
• PROMPT for Movies & TV
• PROMPT for Musicians
• PROMPT for Real Estate Marketing
• PROMPT for Brands
• PROMPT for Podcasts & Spoken Word Audio
• PROMPT for Startups

About the Authors David Boyle and Simon Jacobs lead Audience Strategies, pioneers in using AI language models to revolutionise work across industries. With 25 years of experience developing audience intelligence capabilities at prestigious brands, they've empowered organisations worldwide to rethink analytical processes, upskill teams, and blaze new trails in AI-powered productivity. Their PROMPT framework has become the gold standard for applied AI in business.

Where to start? All books contain the same lessons and guidance in a standard Part 1. Which book has the best set of worked examples in Part 2? PROMPT for Brands is a great starting point that is applicable to most organisations, even those that don't consider themselves as 'brands.' Starting with PROMPT for Brands provides a broad set of examples that can be applied to any industry. However, if your work involves data analysis, PROMPT for Analytics and Data Science provides the most comprehensive guidance for leveraging language models in analytical workflows.