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PROMPT (eBooks) + Training Workshop

PROMPT (eBooks) + Training Workshop

Regular price €2.879,95 EUR
Regular price Sale price €2.879,95 EUR
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Let us help you train, inspire, and challenge your team by offering our collection of eBooks with team licenses and a personalised one-hour Zoom training workshop with PROMPT's authors. (Other lengths and configurations available on request, including in-person and multi-day sessions!).

In this workshop, we will introduce you to large language models like ChatGPT and provide foundational skills training in PROMPT's main recommendations for how you can practically use them to work better, quicker and happier. 

We will work with you to apply our books' lessons to your team, using real examples relevant to you. We will make sure you can put the book’s lessons into action. We'll cover lessons from any or all of:

  • PROMPT for Brands
  • PROMPT for Musicians
  • PROMPT for Movies and TV
  • PROMPT for Fashion Retail
  • PROMPT for Real Estate Marketing
  • PROMPT for Podcasts and Spoken Word Audio
  • PROMPT for Startups
  • ... or any other topic you choose (providing you give us some notice!)

To give you an idea of what this foundational training will look like, we suggest the following agenda:

    1. The basics and a bold claim: We will explain what language models like ChatGPT are and how they work, followed by our bold claim that everyone in your team should use language models like ChatGPT every day. And we’ll show you the evidence that backs up that claim! (5 mins).
    2. Practical examples tailored for your business with interactive Q&A: We will teach critical lessons while working through practical examples that best apply to your team and your business (45 mins). You will be able to give feedback on the examples we plan to use so that you can help shape this part of the agenda in advance. Your team can also provide feedback and ask questions during this session - it will be super engaging!
    3. Lessons: We will summarize the lessons we’ve learned that will help you get the most out of language models like ChatGPT (5 mins).
    4. Recommendations: We will end with bold recommendations on how you should use language models like ChatGPT in your team and provide clear suggested next steps (5 mins).

On purchase, you'll immediately receive a download of all PROMPT eBooks with Team licenses. We will then contact you to scope, plan, and schedule the training workshop to meet your team's and business's needs.

We are passionate about these training workshops and enjoy seeing people's reactions as they discover the power of language models like ChatGPT. We have conducted workshops for the biggest companies in the world, social networks, market research companies, as well as several agencies and startups in entertainment, media, creative strategy, pharmaceuticals, banking and more.

Want more? More options and ideas for how we can help here. If you have any questions or are interested in longer or more regular training, please email us at We'd be happy to help you think through and lead a wider change process, also!

And yes, the no-questions-asked money-back guarantee also applies to this training, also. If you are not happy in any way, it’s on us!

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Praise for PROMPT

“... A must-have for any brand manager or marketing professional looking to use Al to improve their efforts. Don't miss out on this valuable resource …”
- Stan Sthanunathan, Retired Executive Vice President of Consumer and Market Intelligence, Unilever. CEO of

“... ChatGPT may turn out to be the most significant news event of 2022. If I'm right, then kudos to marketing mavens Richard Bowman and David Boyle for producing the first book on the topic. I read it over a long airplane ride this weekend, and it crystallized my thinking about what makes this technology revolutionary …”
- Alan Murray, CEO and Editor, FORTUNE

"... If you want to own your destiny for the next 10, 20 or 30 years, you better know a little bit about generative AI - this is a really great, instructive book …"
- Vala Afshar, Chief Digital Evangelist, Salesforce

"... ChatGPT is here and the floodgates are open! The marketing world needs this book right now to steer us through the next chapter in strategic brand growth …"
- Sam Coates, Head of Data & Analytics, Ogilvy

“... This is the book I recommend you buy and download to understand how to use Chat GPT … it’s really really great. Lots of detail, easy to follow and all the use cases you need for marketing. These folks have a proper marketing background but if you don't, it will STILL be useful. They clearly poured our hearts into this book …”
- Colin Lewis, Senior Marketer and Columnist, Marketing Week

“... The future is here, but not everyone is ready. You can guarantee you stay ahead of the curve with this fantastic new book on how to properly prompt the latest Al technology to ensure you get the most out of ChatGPT …”
- David McRaney, Science Journalist and Bestselling Author of 'How Minds Change' and ‘You Are Not So Smart'

"... Prompt gives you the confidence to perform Tarzan Economics, and reach out to the new vine of AI marketing tools that maintain competitiveness, and keep you in the game …"
- Will Page, author of Tarzan Economics and former Chief Economist of Spotify and PRS for Music

“… If you’re a marketer, a small business owner, a creator, or ... well, anyone, really, you need to clear your reading queue, clean off your bedside table, and dive in …”
- Alistair Croll, Author of Lean Analytics and Just Evil Enough (upcoming), a subversive marketing playbook for the attention economy

More praise from The Guardian, Harvard University, ESOMAR and more here.