In the most recent episode of Disrupt TV, hosts Vala Afshar and R "Ray" Wang were joined by David Boyle, co-author of PROMPT, to discuss the impact of AI on marketing. With the rise of AI, marketers are now empowered to do more with less, but there are also challenges to consider.
In this conversation, David shares his perspective on how to approach AI in marketing and how to use it to your advantage.
Here's a rundown of the conversation:
The Benefits of AI in business
AI has the potential to revolutionize the marketing industry, providing marketers with new tools and resources to reach their audience more effectively. They discuss how AI will make each task easier and less stressful, but watch out: at the same time, it will increase the volume of tasks that we need to handle, leading to higher levels of stress. David also talks about the following benefits of AI in marketing:
- 🚀 Increased efficiency: AI can automate many of the tasks that executives used to have to do manually, freeing up time and resources to focus on more strategic thinking and initiatives. A professor at a top university told David he expects AI to save 20-30% or executive time!
- 💡 Better decision making: AI can provide marketers with the data and insights they need to make more informed decisions and stay ahead of the competition.
- 💻 Personalization at scale: AI enables brands to create products and marketing for many more audience segments, countries and audiences, making it much easier to target each customer with the right product and message, at the right time.
The Importance of Humanizing AI
While AI has the potential to be incredibly powerful, it's important to remember that it's still just a tool. David believes that marketers need to take a human-centric approach to AI, working to ensure that it's used in a way that benefits both the business and the customer. To achieve this, David recommends:
- 🤖 Start with a process: Instead of trying to do everything with AI at once, start by focusing on one task you do regularly and learn how AI can help you do it better.
- 💡 Work out how it can help: Take the time to understand how AI can help you achieve your goals, and then use it to your advantage.
- 🤝 Humanize the operation: Use AI to make your work easier, but don't let it completely take over. Remember to keep a human touch to start, manage and then edit / add / remove / reword any output that's generated.
The future of business education
With AI becoming increasingly important in all aspects of business - from marketing to leadership, it's critical to be well-educated on the topic. David believes that AI should be integrated into business school curricula at all levels, from undergraduate to postgraduate programs. This will help ensure that the next generation of leaders is equipped to take full advantage of the opportunities that AI provides ... and that they aren't left behind by those that are.
The Future of Creativity 🎨
The discussion touches on the future of creativity and how AI will impact it. They discuss the recent advancements in image generation and image-to-image translation and how it will change the way we create and produce content. They also talk about the potential for AI to write books and create television shows, and how that could revolutionize the entertainment industry.
The key message
In conclusion, AI is an incredibly powerful tool for brands, but it's important to approach it with a human-centric mindset. By taking the time to understand how AI can help you achieve your goals, you can use it to your advantage and unlock new levels of efficiency and effectiveness. So, embrace AI and get ahead of the curve by incorporating it into your marketing strategy today. With the right approach and a focus on putting people first, the possibilities are endless. Whether you're a seasoned marketing pro or just starting out, learning about AI and how to effectively use it is essential for success in this rapidly changing landscape. So get ready to take your marketing game to the next level with AI and achieve your goals with greater ease and impact. 🚀