About the authors

David Boyle

David has 20+ years of experience using technology to develop audience intelligence and strategy capabilities in the creative industries. His work has changed the culture and economics of the world’s most prestigious entertainment and luxury brands, including EMI Music, HarperCollins Publishers, BBC, MasterClass and Harrods. David runs Audience Strategies, an agency that helps brands use a deep understanding of their audiences to drive growth.

David co-wrote the PROMPT series of books on how people can practically use language models in their work. He has worked with marketers, CEOs, strategists, market researchers, innovation experts, psychotherapists, screenwriters, songwriters, creative writers and many more people on this. And he has trained many of the largest companies in the world.

What I'm thinking, seeing, listening to and working on

Richard Bowman

Richard has 15 years of experience in the FMCG, media and entertainment industries. He has designed and delivered consumer segmentations and innovation plans for some of the world's biggest brands. Richard works with the team at Audience Strategies and also runs This Is Insight, a consumer and market research and data consultancy to help brands grow.


Simon Jacobs

Simon Jacobs brings a wealth of experience in the music, television, and retail industries, Simon has a strong background in performance measurement and segmentation. Simon oversaw insight and reporting at BBC Studios, contributing to the success of renowned brands like Doctor Who, Top Gear, and BBC Earth. He’s a co-founder at Audience Strategies.


Louisa Livingston

Louisa Livingston has worked in large corporations and smaller brands for 20+ years, developing Insight, CRM and Data teams that support growth. Developing award-winning research projects and teams she brings a passion for fashion and past experience in companies like Harrods, Hachette and EMI Music. Now a co-founder of Audience Strategies, she supports clients in understanding and growing their audiences.