About the authors

PROMPT is a collective of experienced professionals who have come together with a shared mission: to empower individuals and organisations to harness the transformative potential of large language models like ChatGPT. Our team brings together decades of expertise across a wide range of industries, from consumer goods and media to entertainment and beyond.

David Boyle

David has 20+ years of experience using technology to develop audience intelligence and strategy capabilities in the creative industries. His work has changed the culture and economics of the world’s most prestigious entertainment and luxury brands, including EMI Music, HarperCollins Publishers, BBC, MasterClass and Harrods. David runs Audience Strategies, an agency that helps brands use a deep understanding of their audiences to drive growth.

David co-wrote the PROMPT series of books on how people can practically use language models in their work. He has worked with marketers, CEOs, strategists, market researchers, innovation experts, psychotherapists, screenwriters, songwriters, creative writers and many more people on this. And he has trained many of the largest companies in the world.

What I'm thinking, seeing, listening to and working on

Richard Bowman

Richard has 15 years of experience in the FMCG, media and entertainment industries. He has designed and delivered consumer segmentations and innovation plans for some of the world's biggest brands. Richard works with the team at Audience Strategies and also runs This Is Insight, a consumer and market research and data consultancy to help brands grow.


Simon Jacobs

Simon Jacobs brings a wealth of experience in the music, television, and retail industries, Simon has a strong background in performance measurement and segmentation. Simon oversaw insight and reporting at BBC Studios, contributing to the success of renowned brands like Doctor Who, Top Gear, and BBC Earth. He’s a co-founder at Audience Strategies.


Louisa Livingston

Louisa Livingston has worked in large corporations and smaller brands for 20+ years, developing Insight, CRM and Data teams that support growth. Developing award-winning research projects and teams she brings a passion for fashion and past experience in companies like Harrods, Hachette and EMI Music. Now a co-founder of Audience Strategies, she supports clients in understanding and growing their audiences.


Ben Robins

Ben Robins brings over 25 years of expertise in media research to his role as the founder of ‘Sound Insights’, a cutting-edge research consultancy dedicated to elevating audio content. Through a strategic partnership with Audience Strategies, his consultancy delivers pivotal insights and guidance to optimise audience engagement and content creation. Ben has played a crucial role in guiding major audio players such as Audible, BBC World Service, and NPR, helping them to deeply understand their listeners' needs and inspiring creatives through research to innovate the next captivating listening experience.


Ray Tarantino

Ray Tarantino is a serial entrepreneur and startup maverick with over 20 years of experience in marketing, human connection, and innovation. His diverse career spans music, photography, and software development, equipping him with a unique perspective on the challenges faced by founders. As a college dropout turned successful entrepreneur, Ray understands the unconventional path many founders take and the resilience required to transform setbacks into opportunities. He brings his passion for marketing and human connection to his work, helping startups navigate the rollercoaster ride of triumphs and rejections. Ray's unconventional approach to life and business is a breath of fresh air in a world of clichés.


Adam Peruta

Adam Peruta is an associate professor at the S.I. Newhouse School of Public Communications at Syracuse University. He is the program director for the M.S. program in Advanced Media Management which aims to put students at the intersection of media, technology and business. He teaches courses in emerging technologies, product development, UI/UX design, web development and media entrepreneurship.


Rufy Anam Ghazi

Rufy Anam Ghazi is an experienced Music Business Professional with over eight years of experience overseeing operations of digital music products. She has pursued roles in Product Development, Data Analysis, Research, Business Strategy, and Partnerships within the music industry. Rufy is dedicated to data-driven decision-making and forward-thinking strategies. She is an expert in conducting thorough music research and analysing fan insights. A Product Evangelist, Rufy excels in product development and innovation, launching new products and features and formulating strategies for growth opportunities for music tech startups. She has cultivated strong relationships with artists, labels, and organisations, fostering a broad network that spans continents. Rufy's multi-faceted background provides her with a holistic understanding of the industry, enabling her to approach every project with a well-rounded perspective.