PROMPT is the ultimate guide to growing your brand through killer marketing and product strategies!
Whether you're just starting out or are already familiar with AI, this book will provide you with the knowledge and skills you need to harness the power of ChatGPT and get ahead.

Are you looking to use the latest technology to advance your career?
Whether you're a startup founder, a marketer or the CEO of a traditional business, PROMPT is for you. In this 282-page practical guide, you'll learn how to use free artificial intelligence tools to better understand your audience, improve your decision-making capabilities, innovate and much more. PROMPT will give you the knowledge and skills you need to harness the power of AI and stay ahead of the competition.

Based on our experiences using technology and data to grow brands in the creative industries.
We've worked at the top of music, television, book publishing, luxury goods, advertising, consumer goods and more. We’ll help you find the right balance of human- and AI-driven creativity and expertise.
(As we did in writing PROMPT! It was almost completely written by us. With help from ChatGPT in a few places that we clearly mark).

We provide a series of practical prompts and exercises you can use to apply the concepts and techniques covered in the book to your brand. Promptly.
282 pages, 161 worked examples, and 39 illustrations. We show you how to put these tools to work for your brands.

This book is dedicated to outsiders, and those from backgrounds that may have been overlooked, discriminated against or otherwise disadvantaged. May these pages provide the motivation and tools you need to defy expectations and make the world your own!

Praise for PROMPT

“... A must-have for any brand manager or marketing professional looking to use Al to improve their efforts. Don't miss out on this valuable resource …”
- Stan Sthanunathan, Retired Executive Vice President of Consumer and Market Intelligence, Unilever. CEO of

“... I wrote last month that the development of ChatGPT may turn out to be the most significant news event of 2022. If I'm right, then kudos to marketing mavens Richard Bowman and David Boyle for producing the first book on the topic. I read it over a long airplane ride this weekend, and it crystallized my thinking about what makes this technology revolutionary …”
- Alan Murray, CEO and Editor, FORTUNE

"... ChatGPT is here and the floodgates are open! The marketing world needs this book right now to steer us through the next chapter in strategic brand growth …"
- Sam Coates, Head of Data & Analytics, Ogilvy

“... This is the book I recommend you buy and download to understand how to use Chat GPT … it’s really really great. Lots of detail, easy to follow and all the use cases you need for marketing. These folks have a proper marketing background but if you don't, it will STILL be useful. They clearly poured our hearts into this book …”
- Colin Lewis, Senior Marketer and Columnist, Marketing Week

“... The future is here, but not everyone is ready. You can guarantee you stay ahead of the curve with this fantastic new book on how to properly prompt the latest Al technology to ensure you get the most out of ChatGPT …”
- David McRaney, Science Journalist and Bestselling Author of 'How Minds Change' and ‘You Are Not So Smart'

"... Prompt gives you the confidence to perform Tarzan Economics, and reach out to the new vine of AI marketing tools that maintain competitiveness, and keep you in the game …"
- Will Page, author of Tarzan Economics and former Chief Economist of Spotify and PRS for Music

“… If you’re a marketer, a small business owner, a creator, or ... well, anyone, really, you need to clear your reading queue, clean off your bedside table, and dive in …”
- Alistair Croll, Author of Lean Analytics and Just Evil Enough (upcoming), a subversive marketing playbook for the attention economy

More praise from The Guardian, Harvard University, ESOMAR and more here.

PROMPT has been well-received by experts in the fields of marketing, AI, and data science. We are thrilled to see that professionals from diverse backgrounds and various industries have found the book to be a valuable resource.