Be Better, Clearer and Quicker.

Learn how to be better, quicker, and clearer in your work with the help of ChatGPT. Whether you're in brand-building or not, we'll teach you how to use this tool to save time and deliver faster, clearer work.

Grow Your Brand.

Whether you're just starting out or are already familiar with AI, this book will provide you with the knowledge and skills you need to harness the power of ChatGPT and get ahead.

Advance Your Career.

Whether you're a founder, a marketer, or the CEO of a traditional business, we'll help you learn how to use free artificial intelligence tools to better understand your audience, improve your decision-making, innovate, and much more. With PROMPT, you'll have the knowledge and skills you need to harness the power of AI and stay ahead of the competition.

35 Years of Experience in 282 Pages.

We've worked for a combined 35 years in music, television, book publishing, luxury goods, advertising, consumer goods, and more. We'll help you find the right balance of human- and AI-driven creativity and expertise, just as we did when we wrote PROMPT. While we almost completely wrote the book ourselves, we used ChatGPT in a few places that we clearly mark.

Get Results. Promptly.

The book is 282 pages long, with 161 worked examples and 39 illustrations. We show you how to put ChatGPT to work so you can see results promptly.

This book is dedicated to outsiders, and those from backgrounds that may have been overlooked, discriminated against or otherwise disadvantaged. May these pages provide the motivation and tools you need to defy expectations and make the world your own!

Praise for PROMPT

“... A must-have for any brand manager or marketing professional looking to use Al to improve their efforts. Don't miss out on this valuable resource …”
- Stan Sthanunathan, Retired Executive Vice President of Consumer and Market Intelligence, Unilever. CEO of i-Genie.ai

“... ChatGPT may turn out to be the most significant news event of 2022. If I'm right, then kudos to marketing mavens Richard Bowman and David Boyle for producing the first book on the topic. I read it over a long airplane ride this weekend, and it crystallized my thinking about what makes this technology revolutionary …”
- Alan Murray, CEO and Editor, FORTUNE

"... If you want to own your destiny for the next 10, 20 or 30 years, you better know a little bit about generative AI - this is a really great, instructive book …"
- Vala Afshar, Chief Digital Evangelist, Salesforce

"... ChatGPT is here and the floodgates are open! The marketing world needs this book right now to steer us through the next chapter in strategic brand growth …"
- Sam Coates, Head of Data & Analytics, Ogilvy

“... This is the book I recommend you buy and download to understand how to use Chat GPT … it’s really really great. Lots of detail, easy to follow and all the use cases you need for marketing. These folks have a proper marketing background but if you don't, it will STILL be useful. They clearly poured our hearts into this book …”
- Colin Lewis, Senior Marketer and Columnist, Marketing Week

“... The future is here, but not everyone is ready. You can guarantee you stay ahead of the curve with this fantastic new book on how to properly prompt the latest Al technology to ensure you get the most out of ChatGPT …”
- David McRaney, Science Journalist and Bestselling Author of 'How Minds Change' and ‘You Are Not So Smart'

"... Prompt gives you the confidence to perform Tarzan Economics, and reach out to the new vine of AI marketing tools that maintain competitiveness, and keep you in the game …"
- Will Page, author of Tarzan Economics and former Chief Economist of Spotify and PRS for Music

“… If you’re a marketer, a small business owner, a creator, or ... well, anyone, really, you need to clear your reading queue, clean off your bedside table, and dive in …”
- Alistair Croll, Author of Lean Analytics and Just Evil Enough (upcoming), a subversive marketing playbook for the attention economy

More praise from The Guardian, Harvard University, ESOMAR and more here.

PROMPT has been well-received by experts in the fields of marketing, AI, and data science. We are thrilled to see that professionals from diverse backgrounds and various industries have found the book to be a valuable resource.