FAQs

What is PROMPT and who is it for?
PROMPT is a book for anyone looking to build great products and market them wonderfully. From startup founders to marketing professionals and CEOs of traditional businesses. It is valuable for both entry-level professionals and experienced marketing experts.

What makes PROMPT different from other books on AI?
PROMPT is unique in focusing specifically on how you can use AI to build better products and market them brilliantly. It simply provides a practical, hands-on guide to using AI in the context of growing brands.

What topics does PROMPT cover?
PROMPT covers a wide range of topics related to using AI in marketing and product development. It includes information on how to use AI to better understand your audience, make more informed decisions (about product, price, positioning, partnerships etc.), and ultimately grow your business.

Is PROMPT suitable for beginners?
Yes, PROMPT is suitable for both entry-level professionals as well as experienced experts like CEOs and CMOs. It provides a clear and accessible introduction to using AI.

Does PROMPT include practical exercises and prompts?
Yes, PROMPT includes worked examples of 161 prompts that you can use to apply the concepts and techniques covered in the book to your brand. These examples come from a variety of industries, including music, television, and consumer goods brand development.

Does PROMPT discuss the challenges and pitfalls of using AI?
Yes, PROMPT discusses some of the challenges and pitfalls of using AI in the context of growing brands. It provides tips and guidance on how to avoid common pitfalls and make the most of the opportunities that AI presents.

How long is PROMPT and how is it structured?
PROMPT is a comprehensive guide to using AI in the field of marketing. It is 282 pages long and structured in a clear and easy-to-follow manner.

Did AI write this book?
Sadly not. We used 20 years of experience to assess ChatGPT against hundreds of use-cases to find ones we are proud to share in the book. For each, we use our expertise to judge ChatGPT's performance and tease out lessons. Did AI help write it? Absolutely! We outline all the ways it did (and all the ways it fell short) in an appendix, which we hope is useful, also!

The first ChatGPT book, eh?
We guess so. We published on 23rd December 2022. Making PROMPT the first book published about ChatGPT. And the first book partially written by ChatGPT (see above).

What's PROMPT for Artists?
PROMPT for Artists takes the main lessons from PROMPT and applies them to the specific challenges that artists face in their careers. It is a standalone book, but readers who are interested in learning more about how AI can help businesses can also explore the use cases covered in PROMPT. If you bought PROMPT and would also like a copy of PROMPT for Artists, just email us at enquiries@prompt.mba and we'll send you a code.