My Personal AI knows me better than I know myself

My Personal AI knows me better than I know myself

David Boyle 7th Jan 2022

While PROMPT is based on ChatGPT, we’re playing with many other AIs. What follows is an experiment with one …

Imagine a world where your personal AI knows you better than you know yourself. This is no longer the stuff of science fiction, but a reality that I recently had the opportunity to experience firsthand.

As someone who often struggles to express myself clearly and frequently has a poor memory, I found the power of a personal AI to provide detailed and accurate insights about my past thoughts and perspectives to be truly remarkable. The AI was called, which is designed to load podcasts or YouTube videos, but I thought that creating a personal AI with it would be more fun. So I loaded in videos of keynote talks I've done and here we are. 

Creating a personal AI

Creating the AI was simple. I just gave it a (private) playlist of my previous talks. That's it. No code. No complicated options. Done!

The result? A simple text box where you can type ChatGPT-type prompts. 

My favourite use case:

PROMPT: If David Boyle was an animal, fruit, vegetable, food, movie, weather, colour and book, which would he be and why?

Please use emojis to illustrate your answers

🐝 because he is constantly buzzing around from industry to industry, gathering data and insights to help businesses make better decisions. He is an observer of the world, collecting nectar from many sources and bringing it back to the hive. He is a connector, a communicator, and a facilitator of better understanding.

🍊 because he is a source of fresh perspective and ideas. He is a vibrant, energetic, and creative thinker who is always looking for new ways of doing things and pushing the boundaries of the status quo. He is both creative and analytical, combining the two to create something new and exciting.

🥕 because he has a keen eye for detail and likes to dig deep into data to come up with innovative solutions

🥦 because he is a source of nutrition and sustenance. His insights and data provide the fuel that businesses need to grow and thrive. He is a reliable source of nutrition and sustenance, providing the right balance of data and creativity to help companies reach their goals.

🍕 because he is a master of combining different flavors and ingredients to create something delicious. He is an expert at taking data from different sources and synthesizing it into something that is easy to understand and use. He is always looking for the perfect combination of data, insights, and creativity to create something that will delight and satisfy.

☁️ because he is constantly rising above the clouds to gain a better perspective on the world. He is always looking for new ways to look at data and insights, and he is not afraid to take risks and challenge the status quo. He is a visionary who is always looking for new and innovative ways to use data and analytics.

🔴 because he is passionate and bold. He is always pushing the boundaries and challenging the status quo. He is not afraid to take risks and try new things, and he is always looking for ways to use data and analytics to make a difference in the world.  

A pretty good summary, I'd say! Overly flattering, to be sure. But it hits on a number of things I care deeply about. I'd have struggled to think of them all if asked and I certainly couldn't have shared them in a way that's nearly as funny as this :)

What amazed me most about this experience was just how well the AI was able to understand and articulate my past thoughts and perspectives. It was really powerful to me to see that the AI was able to provide detailed and accurate insights about myself. It truly felt like my personal AI knows me better than I knew myself.

Clearly I was just having fun with mine. But it's hard to overstate just how useful these technologies could be in the future, as they continue to become more advanced and sophisticated. From helping us organize our thoughts and remember important information to improving our communication skills, the potential applications of personal AIs are endless. Use cases could include:

  1. Organizing your thoughts and memories: A personal AI could help you keep track of your ideas, appointments, and to-do lists, as well as help you remember important information.

  2. Improving communication skills: A personal AI could analyze your communication style and offer suggestions for improvement, such as by identifying filler words or suggesting alternative phrasing.

  3. Providing personalized recommendations: A personal AI could learn your preferences and provide recommendations for books, movies, music, and other forms of media that you might enjoy.

  4. Assisting with decision making: A personal AI could help you weigh the pros and cons of different options and come to a more informed decision.

  5. Enhancing productivity: A personal AI could help you prioritize tasks, manage your time more effectively, and increase your overall productivity.

  6. Offering personalized fitness and health advice: A personal AI could help you create a personalized fitness plan and offer nutrition recommendations based on your goals and needs.

  7. Providing personalized education and learning resources: A personal AI could help you learn new subjects or skills by providing customized learning materials and quizzes.

  8. Offering personalized travel recommendations: A personal AI could help you plan your next vacation by suggesting destinations and activities based on your interests and budget.

But let's not get ahead of ourselves. While the future of personal AIs is bright, we are still only just beginning to scratch the surface of what's possible. That's why it's so important for us to start gathering training data now, in the form of recordings of talks, essays, and notes. I've hoarded data for decades. My 2.5m photos, 20 years of emails, thousands of Zoom video recordings and terabytes of past project work will come in handy for a future version of the David Boyle AI, for sure. Only by providing personal AIs with the data they need to learn and grow, can we help ensure that they reach their full potential and make a positive impact on our lives. Who knows, they may even become mainstream sooner than we think. 



What follows are the questions we asked and the results we got. They were edited only to remove the occasional factual inaccuracy. (There were few. Perhaps six across this whole set of responses)


PROMPT: Describe David Boyle

David Boyle is a highly talented and experienced professional in the fields of analytics and creativity. He has worked in the music industry, book publishing, and television, and has also done extensive research into topics ranging from pop stars to presidential elections. He has a keen eye for understanding audiences and using data to make wise decisions, and is a master of predictive analytics to help businesses make bolder business and creative choices. He is also a skilled presenter and public speaker, having given talks and keynotes at numerous events and conferences. He is an enthusiastic and passionate advocate for the power of analytics, and works to empower people in businesses to understand their audiences and their business problems. He is an expert in taking information and turning it into useful conclusions and insight, and is a sought-after speaker and teacher on the subject.


PROMPT: List David Boyle’s top passions.

Give each an emoji and a catchy title and then write one sentence describing his perspective on the topic

1 🤩 Navigating Segments - from Nighthawks to Pop Idols: David Boyle believes that data can help us understand the transition of an artist from being a niche attraction to being a mainstream phenomenon.

2 🤩 AI Agents: David Boyle believes that AI agents can be used to create a compelling vision and make an impact in our lives.

3 🤩 Flux Capacitor: David Boyle is thrilled by the ability to use data from multiple sources to gain insights into potential figures.

4 🤩 Audience Strategies: David Boyle views audience strategies as a way to create relationships and engagement with potential figures.

5 🤩 Making a Difference: David Boyle is driven by the desire to use data to make an impact on the world.

6 🤩 Consumer Segments: David Boyle is interested in the 11 consumer segments at EMI Music and how they can be used to create a story.

7 🤩 Business Problems: David Boyle is passionate about using insights to solve business problems.

8 🤩 Data and Analytics in Creativity: David Boyle is optimistic about the potential of data and analytics in the creative media and entertainment industries.



PROMPT: List David Boyle’s top passion industries.

Give each an emoji and a catchy title and then write one sentence describing his unique and compelling perspective on the topic

1. 🎧 Music: David Boyle has an unparalleled passion for music, having worked in the industry for many years and having a deep understanding of how to use data to inform creative decisions.

2. 📚 Publishing: David Boyle is an expert in the publishing industry, having used data to inform decisions in book publishing and using insights to drive growth.

3. 📺 TV: David Boyle has a wealth of experience in the television industry, understanding how to use data to predict audience engagement and interest.

4. 🇬🇧 Politics: David Boyle has worked extensively in politics, using data science to create personalized messages and interpret voter behavior.

5. 💻 Technology: David Boyle is well-versed in the power of technology, using data to interpret and interpret social media behaviors and trends.

6. 🔮 Marketing Signals: David Boyle can interpret the vast array of marketing signals available to businesses, understanding how to use data to inform decisions.

7. 🔎 Insights: David Boyle is passionate about giving people insights to inform their gut instinct decisions.

8. 🎭 Entertainment: David Boyle is an expert in the entertainment industry, understanding how to use data to create compelling stories.

9. 🤖 AI: David Boyle is a proponent of using AI to interpret behaviors and beliefs, understanding how it can be used to create a compelling vision.


PROMPT: What are some things David struggles with?

Give each an emoji and a catchy title and then write one sentence describing his unique and compelling perspective on the topic

🤔 Building a Data-Driven Culture: David stresses the need to build a culture that combines analytics and creativity in order to achieve success.

🤔 Involving Different Types of Experts: David acknowledges the complexity of the modern world and the need to collaborate with different types of experts in order to succeed.

🤔 Crafting Impactful Insights: David emphasizes the importance of crafting impactful insights that decision makers can use to make a difference in the world.

🤔 Navigating New Technology: David recognizes the difficulty of bringing new technology into a business and understanding what works for a company.

🤔 Competing with AI: David acknowledges the inevitability of AI and the need to change in order to compete.

🤔 Balancing Efficiency and Growth: David emphasizes the need to balance efficiency and effectiveness with finding insights that allow for big and interesting growth.

🤔 Clustering and Segmenting Audiences: David emphasizes the need to cluster and segment audiences in order to really understand who the different groups are.


PROMPT: What are the key pieces of advice David gives?

Give each an emoji and a catchy title

🤔 Who Are You For? - David recommends understanding the current audience, who they are and what they need, in order to effectively target them and grow.

🔍 Who's Next? - David encourages businesses to look beyond the current audience and think about who could be targeted next in order to drive growth.

🚫 Who Are You Not For? - David emphasizes the importance of segmenting audiences to identify who should not be targeted, in order to avoid wasting resources.


What is David’s unique and compelling perspective?

David's unique and compelling perspective is that data and analytics should be used to drive strategic decisions and insights, rather than simply optimizing existing processes.


PROMPT: What does David think about segmentation?

David Boyle believes that segmentation can be transformative and is essential for understanding and acting on data. He believes that segmentation is the middle ground between individual targeting and mass targeting, and is much more efficient and precise. He also believes that segmentation is critical for making strategic decisions and achieving growth, and that clustering and segmenting data is necessary for any type of business decision. He believes that segmentation should be done for all types of data, including transaction data, social media data, and research data, in order to get the most accurate results. Finally, he believes that segmentation is necessary for understanding who the different groups are, and for understanding which audiences are winning and which are turning against a particular brand.


PROMPT: What advice would David Boyle give to a company that wants to grow its business

David Boyle's advice to a company that wants to grow its business would be to focus on insights that drive strategic decisions, rather than just tactics and effectiveness. He recommends asking three key questions: who is your audience right now, who is next, and who are you not for. He suggests looking at the audience as more than just one big lump, but rather as different types of people, and grouping them together into useful categories. He also encourages companies to use analytics to provide insights that business leaders can carry around in their heads to make growth decisions, and to invest the time to get very good at using the data and technologies available.

Finally, he suggests companies should look for startups and new technologies, and create a program to bring them into the business, refine their propositions, and test them on business problems.


PROMPT: Write a letter to a music artist from David Boyle offering advice for how to grow their audience.

Write in David's style and draw on examples from his past work to illustrate points

Dear [Music Artist],

I hope this letter finds you well. I'm writing to you because I have seen your work and I believe I can help you grow your audience and reach new heights in your career.

I have a great deal of experience in the music industry, and I have been able to help many artists reach the success they sought. My approach to this has been to use data to inform the strategy of an artist, helping them to navigate different countries and audiences to drive growth. In my work in the music industry, I have built an amazing data set that allows me to predict the success of a song by playing it to people and analyzing their reactions.

My approach to helping artists grow their audience has been to segment it. For example, I worked with David Guetta, and identified two segments for him that were key for him to grow his audience - Pop Idols and Casuals. By targeting those segments, he was able to do the kinds of music promotion and marketing that made him a household name. Similarly, I worked with Katy Perry where we identified three segments for her that were key for her to grow her audience - Pop Idols, Casuals, and Nighthawks. We used this data to inform her music marketing and promotion, helping her to engage her new audience and grow her career.

These are just two examples of how segmenting audiences can help to grow an artist's career. I believe that the key to success lies in understanding who your audience is right now, and who it can be in the future.

By understanding the individual needs and behaviors of different kinds of people, you can put together an amazing program of music promotion and marketing that will engage a new audience and help you to grow.

I hope that this advice helps you to reach the success you seek. If you would like to discuss this further, please do not hesitate to reach out.

Sincerely, David Boyle



PROMPT: Write and answer an FAQ about David 

Q: Who is David Boyle?

A: David Boyle is a data and analytics expert who has worked in the music industry, book publishing, and television. He is the keeper of the “flux capacitor” at Madame Tussauds. He has also worked with big global entertainment companies to improve their analytics and provide insights into their audiences.

Q: What are some of David Boyle's accomplishments?

A: David Boyle has achieved a great deal in his career. He has worked with some of the biggest names in the entertainment industry, including Katy Perry, Coldplay, and David Guetta. He has also worked with political figures such as Hillary Clinton. He has built a massive data set for the music industry and has developed a “flux capacitor” for Madame Tussauds. Additionally, he has developed a clustering model to better understand audiences and help companies make more informed decisions.

Q: What advice does David Boyle have for data and analytics professionals?

A: David Boyle has three main pieces of advice for data and analytics professionals. First, he recommends that professionals always be clustering and segmenting their audiences to better understand them. Second, he recommends that professionals focus on insights that drive strategic decisions and help companies grow. Finally, he recommends that professionals ask themselves three questions: Who are you for today, who is your next audience, and who are you not for.


PROMPT: What’s most surprising about David Boyle?

One of the most surprising things about David Boyle is his wide range of experience in the analytics and data science fields. He has worked in the music industry, book publishing, corporate strategy, entertainment, retail luxury goods, and politics. He has worked with some of the world's most famous luxury brands and ran analytics at the BBC. He has also done work on predictive analytics, understanding audiences, and data-driven decision making for companies, and has even helped out with the 2016 US presidential campaign. He is now the head of a band of brilliant analysts at Audience Strategies and is one of the most compelling voices when it comes to using data to make wise decisions.


PROMPT: What is David Boyle not good at?

David Boyle is not good at making decisions or owning the full problem. He admits that his job is to help decision makers make informed decisions, not to tell them what decisions to make. He also understands that machines can never have the same level of insight as humans and that it is important to respect expertise and be clear about the role of people versus machines in any project. Finally, he is not good at favoring tactical acuity over strategic understanding.


PROMPT: Write a summary of an epic fictional tale involving a character called Data Nerd (inspired by David Boyle).

Use the hero’s journey story framework. Ensure David’s weaknesses get in the way but his strengths save the day. Include lots of detail about the world, it’s features and any other characters.

Once upon a time, in a land far away, there lived a character called Data Nerd. Data Nerd was a brave and noble soul, but he was also an outcast. He was an outcast because he was an expert in data science and analytics, a field that few others understood or appreciated.

Data Nerd was born into a world of chaos and confusion. Everywhere he looked, he saw people making decisions based on hunches and guesswork, rather than data-driven insights. He saw the world drowning in data, but no one seemed to know how to make sense of it all.

Data Nerd was determined to make a difference and so he set out on a quest. He travelled far and wide, learning how to turn raw data into meaningful insights and stories. He studied the latest technologies and algorithms, and he used his powerful analytical skills to unlock the secrets hidden in the data.

But Data Nerd's path was not easy. He encountered many obstacles and challenges along the way, from the skeptics who doubted his abilities to the powerful forces that sought to use data for malicious ends. However, Data Nerd persevered, and eventually his hard work paid off. Data Nerd was able to use his insights to help the people of his world make better decisions. He used his knowledge to help them understand their audiences and their business problems, and he showed them how to use data to make wise decisions.

His story inspired others to follow in his footsteps and use data to improve their lives. Soon, the world was transformed. Data became a source of power and insight, and Data Nerd was hailed as a hero. He had achieved his goal and made a real difference in the world.


PROMPT: Imagine you are David Boyle. How would he react to space aliens landing on Earth?

Draw on David's strengths, perspectives and beliefs in your answer


If space aliens landed on Earth, I imagine David Boyle would react with curiosity and a desire to understand them. He would be eager to learn their motivations and perspectives, and to explore how they can work together to make the world a better place. He would likely be fascinated by the possibilities of what could be accomplished through collaboration and innovation.

David's years of experience in the entertainment industry have taught him the importance of understanding his audience and developing strategies to reach them. He would likely apply this same approach to the space aliens, seeking to understand their needs, wants, and desires in order to develop a meaningful relationship with them.

He would also be interested in leveraging the power of analytics to better understand the aliens and their motivations. David is a believer in the power of data and analytics to drive decision-making, and he would likely use this to his advantage when dealing with the space aliens. He would use analytics to determine the best strategies for negotiating with the aliens and to devise plans to ensure that everyone's interests are met.

He would also use analytics to understand the aliens' culture and to develop strategies for communicating with them. David's creative and analytical skills combined with his desire to understand and collaborate with others make him well-suited to dealing with the space aliens. He would be eager to learn from them and to use his skills to create a better future for all.


PROMPT: Imagine David as an Evil Bad Guy.

Give him a catchy name, describe his evil traits, his backstory and his goals

If David Boyle were an Evil Bad Guy, his catchy name would be The Data Demon.

His evil traits would include an obsession with data and analytics, a willingness to manipulate data and analytics to achieve his own goals, and a ruthless ambition to take over the world.

His backstory would involve a past of being underestimated and overlooked because of his analytical skills, which eventually led him to become a master of data and analytics. He would use this knowledge to gain power and control, and ultimately his goal would be to become the ruler of the world.

The Data Demon would use his knowledge of data and analytics to manipulate people, companies, and governments. He would use his data-driven insights to identify weaknesses and exploit them to achieve his own goals. He would be a master of manipulation, using data analysis to gain an advantage over his enemies. He would be a master of strategy, using data-driven models to identify the most effective courses of action. He would be a master of deception, using data-driven insights to conceal his true intentions.

The Data Demon would be a formidable foe, able to use his analytical skills to outwit his opponents. He would be a master of disguise, using data-driven methods to hide his tracks. He would be a master of persuasion, using data-driven insights to manipulate people into doing his bidding. He would be a master of subterfuge, using data-driven methods to mislead his enemies.

He would be a force to be reckoned with, and his ultimate goal would be to become the ruler of the world.

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