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PROMPT.mba from Audience Strategies

PROMPT (eBook)

PROMPT (eBook)

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A practical guide to brand growth with ChatGPT.

PROMPT is the ultimate guide to growing your brand through killer marketing and product strategies! Whether you're just starting out or are already familiar with AI, this book will provide you with the knowledge and skills you need to harness the power of ChatGPT and get ahead.

** You'll get an immediate download of the eBook with a Personal License. It comes in a zip with PDF, EPUB and Kindle file **

** PLUS the chance to ask questions in a readers webinar in your timezone (in the meantime: watch this) **

Also: Money-back guarantee - if you don't love it, your money back. No questions asked. 

ISBN: 978-1-3999-4368-0

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Contents

282 pages packed with 161 worked examples from Hip-Hop and Dance Music in the world of entertainment through to Luxury Goods. And from Coffee and Protein bars in the world of FMCG.

The 161 practical examples are spread across the following sections:

Chapter 1: Exploring your market: Understanding audiences
Exploring category-related needs
User stories
Exploring attitudes
Understanding your competitive set
Going beyond AI

Chapter 2: Selecting a target market: Identifying audience segments
Discovering audience segments
Understanding customer reviews
Bringing open-ended survey responses to life
Interpreting qualitative interviews

Chapter 3: Go to market strategy: Targeting audiences
Targeted products
Targeted positioning
Targeted media
Targeted partnerships

Chapter 4: Innovation
Startup ideas
Building new brands
Building new brands
Content Creation
Innovating with AI

“... A must-have for any brand manager or marketing professional looking to use Al to improve their efforts. Don't miss out on this valuable resource …”
- Stan Sthanunathan, Retired Executive Vice President of Consumer and Market Intelligence, Unilever. CEO of i-Genie.ai

“... I wrote last month that the development of ChatGPT may turn out to be the most significant news event of 2022. If I'm right, then kudos to marketing mavens Richard Bowman and David Boyle for producing the first book on the topic. I read it over a long airplane ride this weekend, and it crystallized my thinking about what makes this technology revolutionary …”
- Alan Murray, CEO and Editor, FORTUNE

"... ChatGPT is here and the floodgates are open! The marketing world needs this book right now to steer us through the next chapter in strategic brand growth …"
- Sam Coates, Head of Data & Analytics, Ogilvy

“... This is the book I recommend you buy and download to understand how to use Chat GPT … it’s really really great. Lots of detail, easy to follow and all the use cases you need for marketing. These folks have a proper marketing background but if you don't, it will STILL be useful. They clearly poured our hearts into this book …”
- Colin Lewis, Senior Marketer and Columnist, Marketing Week

“... The future is here, but not everyone is ready. You can guarantee you stay ahead of the curve with this fantastic new book on how to properly prompt the latest Al technology to ensure you get the most out of ChatGPT …”
- David McRaney, Science Journalist and Bestselling Author of 'How Minds Change' and ‘You Are Not So Smart'

"... Prompt gives you the confidence to perform Tarzan Economics, and reach out to the new vine of AI marketing tools that maintain competitiveness, and keep you in the game …"
- Will Page, author of Tarzan Economics and former Chief Economist of Spotify and PRS for Music

“… If you’re a marketer, a small business owner, a creator, or ... well, anyone, really, you need to clear your reading queue, clean off your bedside table, and dive in …”
- Alistair Croll, Author of Lean Analytics and Just Evil Enough (upcoming), a subversive marketing playbook for the attention economy

More prise from The Guardian, Harvard University, ESOMAR and more here.