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PROMPT for Startups

PROMPT for Startups

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PROMPT for Startups, by Ray Tarantono, is an indispensable guide for entrepreneurs seeking to leverage the power of language models like ChatGPT to supercharge their startup journey. Written by serial entrepreneur Ray Tarantino, this book offers a wealth of insights and practical strategies to help founders navigate the dynamic world of AI-augmented entrepreneurship.

In Part 1, readers will discover the "PROMPT Mindset" – a framework for harnessing language models to work better, quicker and happier. This section covers the fundamentals of language models, practical taxonomies for identifying high-impact applications, the "4 Ps" methodology for effective AI collaboration, strategies for prompt engineering and iterative refinement, and a vision for AI as an "electric bike for the mind" that empowers entrepreneurial creativity and success.

Part 2 brings these lessons to life through real-world startup scenarios, with step-by-step guidance on using language models to:
- Conduct market research and analyse the competitive landscape
- Brainstorm and validate innovative product and business model ideas
- Create compelling pitch decks, marketing copy, and customer-facing content
- Analyse user feedback and sentiment to inform product development
- Develop financial models, projections, and investor updates
- Optimize internal processes and team collaboration
- Strategize for growth and navigate pivots and challenges

Drawing from decades of experience across industries like software, marketing, and
entertainment, PROMPT for Startups equips entrepreneurs with the mindset and tools to harness AI for tangible startup outcomes. Combining inspiring vision with grounded how-to advice, it's a must-read for founders at any stage.

Whether you're an AI novice or a seasoned technologist, this book will help you integrate language models into your day-to-day workflows and long-term strategic roadmap. You'll learn how to maintain human agency and ethics while leveraging AI's efficiency – the sweet spot for 21st century entrepreneurship.

PROMPT for Startups makes the exciting world of generative AI accessible and actionable for the startup community. It's about more than just tooling – it's a new way of thinking and working that will shape the future of company-building. If you'e ready to take your startup to the next level, this book is your essential guide.

What you get
- A pre-order. It will be launched on the 21st and will come in a zip with PDF, EPUB
(which includes Apple iBooks) and Kindle file.
- The chance to ask questions in an upcoming readers’ webinar in your timezone.
- Free regular updates for life.
- A 75% discount on other books in the series. Think of it as joining the family.
- A money-back guarantee. No questions asked.
Want a physical copy?
- Soon available on Amazon. We'll put the link here when it is ready!

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Praise for PROMPT

“... A must-have for any brand manager or marketing professional looking to use Al to improve their efforts. Don't miss out on this valuable resource …”
- Stan Sthanunathan, Retired Executive Vice President of Consumer and Market Intelligence, Unilever. CEO of

“... ChatGPT may turn out to be the most significant news event of 2022. If I'm right, then kudos to marketing mavens Richard Bowman and David Boyle for producing the first book on the topic. I read it over a long airplane ride this weekend, and it crystallized my thinking about what makes this technology revolutionary …”
- Alan Murray, CEO and Editor, FORTUNE

"... If you want to own your destiny for the next 10, 20 or 30 years, you better know a little bit about generative AI - this is a really great, instructive book …"
- Vala Afshar, Chief Digital Evangelist, Salesforce

"... ChatGPT is here and the floodgates are open! The marketing world needs this book right now to steer us through the next chapter in strategic brand growth …"
- Sam Coates, Head of Data & Analytics, Ogilvy

“... This is the book I recommend you buy and download to understand how to use Chat GPT … it’s really really great. Lots of detail, easy to follow and all the use cases you need for marketing. These folks have a proper marketing background but if you don't, it will STILL be useful. They clearly poured our hearts into this book …”
- Colin Lewis, Senior Marketer and Columnist, Marketing Week

“... The future is here, but not everyone is ready. You can guarantee you stay ahead of the curve with this fantastic new book on how to properly prompt the latest Al technology to ensure you get the most out of ChatGPT …”
- David McRaney, Science Journalist and Bestselling Author of 'How Minds Change' and ‘You Are Not So Smart'

"... Prompt gives you the confidence to perform Tarzan Economics, and reach out to the new vine of AI marketing tools that maintain competitiveness, and keep you in the game …"
- Will Page, author of Tarzan Economics and former Chief Economist of Spotify and PRS for Music

“… If you’re a marketer, a small business owner, a creator, or ... well, anyone, really, you need to clear your reading queue, clean off your bedside table, and dive in …”
- Alistair Croll, Author of Lean Analytics and Just Evil Enough (upcoming), a subversive marketing playbook for the attention economy

More praise from The Guardian, Harvard University, ESOMAR and more here.